Alexander Skarsgård Hooks On a #bajenskägg (Hammarby beard)
Advertising network Situation Bajen’s campaign #bajenskägg (Hammarby beard) has spread across the Atlantic. Alexander Skarsgård got to see the film and has now chosen to participate in the campaign.
The message is: “We waited so long.”
The campaign is about Södermalm filled by the beard as a symbol that they have decided to stop shaving since Hammarby moved down in Superettan.
The film has Krister Henriksson as a narrator and he says among other things:
"Södermalm. A place where people of all times has maintained its style regardless of social class or background. Wherever I go I meet a skägg (beard). Long, short , unkempt and well-groomed. "
Alexander Östlund is also included in the film and the idea is that the beard has become so intimately associated with Hammarby that the bearded in other clubs must either shave or admit that they sympathize with Hammarby.
Now, the campaign has also spread across the Atlantic and, more particularly, to Alexander Skarsgård.
He came to the makeup trailers and promptly demanded to get a bajenskägg (Hammarby beard) to take an exclusive photo for the campaign.
"It’s a humorous way to taunt others with warmth and love. Hammarby has a nice beard tradition in the stands and the beard stands for a genuine supporter of the landscape, says Olle Ljungman, spokesperson for Situation Bajen, which is Hammarby’s unofficial and fan-driven advertising network .
Anyone can show a Bajenskägg (Hammarby beard) to receive discounts in selected stores in the South and on the website bajenskägg.se, all that have been tagged with #bajenskägg (Hammarby beard) are collected.
(Source: Resume.se + Google Translation/Some clean-up, Original pic courtesy of Situation Bajen)
Related: Watch the Bajenskägg film here.
The Giver Challenge - training begins April 28th. (source: The Giver Movie on Facebook)
Look for thegiverchallenge.com